This packaging and identity system for Grinning ‘Squatch Brewing captures the adventurous, Pacific Northwest-inspired spirit of the brand. Designed for small-batch beer enthusiasts, it features a bold yet approachable style with an earthy color palette, playful typography, and a Sasquatch emblem that reinforces its quirky, rugged personality. Balancing readability with personality was a key challenge, addressed through careful type selection and layout. The final design feels both fun and refined, resonating with craft beer drinkers who value quality and creativity.
Process
